Why We No Longer Accept Bi-Weekly Customers

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At Brunner Lawn & Landscape LLC, our priority is to provide the highest quality lawn care to our customers. After careful consideration, we have decided to discontinue bi-weekly lawn maintenance services. Here’s why:

1. **Excessive Growth**: Most lawns grow rapidly, especially during peak growing seasons. When lawns are maintained bi-weekly, the grass becomes too long between visits, leading to several issues:

   - **Clumping**: Long grass results in clumps, which negatively affect the appearance of your lawn.

   - **Uneven Cuts**: Longer grass leads to uneven cuts, reducing the overall aesthetic quality of your lawn.

   - **Inconsistent Look**: A lawn mowed bi-weekly often looks unkempt for the week before the next service, detracting from your property's curb appeal.

2. **Health of the Lawn**: It is a general rule in the industry not to cut more than 30% of the plant material at once, including grass. When the grass is very long after two weeks, we can only cut so much to maintain the health of the lawn. This often leads to bi-weekly customers asking us to cut the grass shorter or wondering why the grass was left longer. Cutting more than 30% can harm the lawn, making it difficult to achieve the shorter cut that many customers desire.

3. **Simplified Scheduling**: Weekly maintenance allows us to create a consistent schedule, ensuring that customers receive service on the same day each week. This reliability is harder to maintain with bi-weekly schedules, which can lead to inconsistencies and disruptions for both our customers and our team.

4. **Improved Service Quality**: A consistent schedule means our team can plan better, allocate resources more efficiently, and provide the highest quality of service without the logistical challenges that come with bi-weekly maintenance.

5. **Reduced Equipment Wear and Tear**: Bi-weekly mowing places additional strain on our equipment. When grass is longer and thicker, the mower engine has to work harder, leading to increased wear and tear. This added stress can reduce the lifespan of our mowers and other tools. Regular weekly mowing is more efficient and less taxing on our equipment, allowing us to maintain high service standards and extend the life of our machinery.

6. **Cost-Effectiveness**: While some may think bi-weekly mowing saves money, we charge 50% more for bi-weekly services due to the increased labor and time required for longer grass. In the end, customers do not save significantly, and the lawn's appearance suffers.

Switching from bi-weekly to weekly lawn maintenance solves many problems for everyone involved. For example:

- **For Your Lawn**: Regular weekly mowing keeps your lawn looking its best, with fewer clumps, more even cuts, and a consistently attractive appearance.

- **For Our Equipment**: Weekly mowing reduces the strain on our equipment, leading to less wear and tear and longer-lasting tools.

- **For Our Team**: A weekly schedule allows us to provide more reliable and efficient service, with fewer disruptions and better resource allocation.

- **For Customer Satisfaction**: Weekly mowing avoids the common complaints associated with bi-weekly mowing about the grass being too long or not cut short enough, ensuring the lawn meets customer expectations consistently.

- **Healthier Lawn**: Regular, weekly mowing promotes a healthier lawn by ensuring grass blades are kept at an optimal length.

- **Enhanced Curb Appeal**: Your lawn will always look its best, enhancing the overall appearance of your property week to week.

- **Better Service Quality**: With weekly visits, we can provide more consistent and higher quality service, addressing any issues promptly and keeping your lawn in top condition.

By focusing on weekly maintenance, we are able to uphold our commitment to excellence and ensure that every lawn we service looks its best. We believe this change will benefit all our customers by providing a superior lawn care experience.